Ian Ford is the Founder and CEO of Undercover Tourist, headquartered in Austin, TX. Ian started
Undercover Tourist in 2000 with the simple goal of making family vacations simpler and more
affordable. Utilizing his previous travel and tour operator experience, Ian built the critical
partner relationships, as well as the customer-first service mentality and technology backbone
that has made Undercover Tourist the largest discount attraction ticket seller.
With over 16 years in the travel industry, Ian is also a noted speaker and travel industry expert,
providing support and guidance to leading media outlets. Ian is an active member of the Austin
Chapter of Vistage (Peer Groups) and holds a BS from the Biotechnology South Bank University
in London, England.
In his free time, you can find him on the soccer fields or diving in the deep blue seas.